SEO (Search Engine Optimisation) is what gets your posts to the top (of a search engine). If no SEO is set then your blog post has no chance of ranking highly on any search engine. This step by step guide will get the attention of others when they are searching for a topic, whether that be pugs, robots or flamingos.
Set your SEO
Your SEO should be a keyword which encompasses the content of your blog post. Keep your keyword to one word. Unless you have an add-on which allows you to have multiple keywords, this is the most effective. Short phrases would suit tags and snippets better.
Add this keyword to the title
If your keyword is in your title then it will not only boost the post’s ranking on search engines, but will also encourage people to click on it when it does come up. Try to place it at the beginning!
Keep your title short and snappy, too. If it’s too long your keyword will be swallowed up and your SEO rating will go down.
Add this keyword to the URL and snippet
WordPress allows you to edit the URL. This means that it will be easier to share, instead of offering a post that is defined by seemingly random numbers.
A snippet is the caption that appears under the link on search engines. Add a short phrase that people might type in when searching for your topic and add the keyword. It will also invite people to click on the link.
If you use your keyword once it does not make you ready to go. Use your keyword in headings, the first paragraph and when appropriate. Captions and alt attributes are also a good way to boost your SEO.
It must be noted that you can over-do it. If your keyword density is too high, then your ranking will drop.
How many times have you used this keyword?
Are you writing a travel blog and every keyword is “travel”? Try changing it to a location, or “trains” or “starfish”. Just don’t use the same keyword over and over again!
Internal and External Links
Similarly, if you reference another post that you have already written then link it! WordPress makes it easy to search your past posts and link them!
How long is your post?
If your blog is under 300 words then it’s likely that your SEO ranking will refuse to give you the green light. Short posts just don’t rank well since there is likely to not be enough information on a given topic within the post. Try adding more information, or accept defeat.
SEO is important to get your post ranking on search engines, but this alone won’t get you lots of views. Share your posts on social media accounts and keep active on your blog.
Google has produced an excellent supporting document to boost your SEO, and since Google is the unofficial gateway to the majority of the content we access it is worth reading!