When writing your blog, you want to focus on your own ideas and thoughts.
It’s a show all about you.
But a successful show needs an audience.
And the audience needs to like you.
By following these 7 simple tips you’ll be able to write to satisfy yourself as well as your desired audience.
1. Have a kick-ass title.
If the title doesn’t click then neither will anybody else.
You need to make sure you tell your audience what you’re writing about AND engage them enough to actually read it. Include relevant keywords and be descriptive, just without sounding boring.
2. Avoid using passive voice.
“What is passive voice?” I hear you scream.
This is when the noun (that should be the object) appears as the subject of the sentence. It makes writing seem distant and unattractive to read.
Simply switch it back to active voice to keep your readers more engaged:
The dog got taken for a walk.
You took the dog for a walk.
3. Address your audience.
Decide who you’re targeting and make sure you use the right language for them.
You don’t want to be writing in a super academic tone if you want teenagers to be reading your blog.
(Clarity and simplicity works best for a diverse audience)
4. Make it easy to read.
You don’t want to scare away an audience by making them feel dumb.
They should be able to read your writing without difficulty, especially if they’re a specific target audience.
It was a rainy, wet morning in Bournemouth.
The precipitation made Bournemouth very water-logged on this forenoon.
The second one may not seem too horrific, but imagine reading an entire text written like that?… EW.
5. Format and design!
Adding lists, bullet points and images makes your post easier to:
Nothigs worse then reading something ful of mistake s, and people wot keep readin if there more than a fe w errors.
Nobody wants to read an entire text that reads like that!
Why would they trust what you’re talking about if you can’t even spell one of the key words?
7. BREAK ALL THE RULES!
The tone of your writing can change the way your readers interpret what you’re saying. This means you need to make sure it’s appropriate for both the audience and purpose.
It explores how to express your writing.
And it can be:
- Objective or subjective
- Logical or emotional
- Intimate of distant
- Serious or humorous
Having a unique voice will make your writing distinguishably yours.
This is what makes you human while writing from the other side of a screen. It will show your personality, form relationships, and help readers to engage in more than one post.
It replaces face-to-face communication and so can be discussed in a way that you might talk to someone in reality about the same subject.
This includes the same way you might break academic rules in everyday life:
And how you disgrace your GCSE English teacher by starting a sentence with ‘and’.
When people you know read your work, they should know its you.
Write in the way you feel shows your meaning most clearly.
You should write in the way that you think.
And in the way you talk.
And that’s how you’ll get your writing up to scratch!